Mooresville, NC (Jaunuary 1, 2012) — Home Furnishings Delivered, the North Carolina-based company that owns the Boyles Furniture brand, announced today their plans to open a new Boyles Furniture Direct concept store in the revitalized Burlington Mill in Mooresville, NC. This will be the first N.C. location to open since Boyles closed two of its Charlotte locations earlier in 2011.

Working closely with the Mill’s developer Michael Bay, the new location is preparing to open in the Spring under the name Boyles Furniture Direct. Filling more than 45,000 square feet, and expected to grow to more than 60,000 square feet within the year, Boyles will be an anchor tenant in what Bay has described as a home-focused destination for everything from furniture and accessories to bath and kitchen fixtures. 

“We knew this was a perfect way to re-introduce the brand to the area” said Chad Hendricks, a managing partner with Boyles’ parent company. “Our goal is to deliver great style at great values—all the best of what people associate with the Boyles name—and the mill in Mooresville is an ideal environment for that. Michael and his team truly understand the low cost, low overhead retail model. They have been great allies to us as we work to establish the Boyles brand in Mooresville.”

The Hendricks went on to outline other aspects of the Boyles Furniture Direct operations. The retail approach, they noted, would draw on the management team’s experience in big box retailing, their relationships with domestic and international vendors, and their success in large-scale sales events like Boyles’ famous Metro Sales.  The stores products will be made up of an ever revolving curated selection of close out deals that the management team works relentlessly to pursue.

The new ‘Direct’ operations would also align better, than past Boyles efforts, with consumer expectations for affordable furniture without the typical style and quality compromises associated with them. The ‘Direct’ retail model will deliver on those expectations with an exciting warehouse experience showcasing the best selection of well-styled, well-made furniture at the lowest prices possible. 

“This is an exciting first step back into the North Carolina marketplace for the brand,” noted HFD’s other managing partner, Alex Hendricks. “For decades, the Boyles name has meant stylish furniture at the lowest prices in the country. We’re looking forward to building on that reputation.”

Boyles Furniture Direct, which plans to open doors officially on May 28, 2012, is the first of several bricks and mortar and online divisions being developed and funded by HFD to reinvent the nationally known Boyles brand.  Revitalized online initiatives for the Boyles brand are planned for May, 2012.  Stayed tuned to www.Boyles.com for more details as they emerge.


About Boyles Furniture Direct and Home Furnishings Direct :: Boyles Furniture Direct is a new retail furniture concept being launched in Mooresville, NC under the revitalized and repositioned Boyles Furniture brand. The concept focuses on delivering the type of quality, style and manufacturer-direct values that have long been associated with the Boyles name. The Boyles brand name is owned, and all related divisions are operated by, Home Furnishings Delivered, a holding company led by furniture industry veterans Alex and Chad Hendricks and headquartered in Hickory, NC.